Decision-making Confidence Fit For Your Role

Enable your sales team with world-class data and analytics that will elevate productivity and results.

Sales leaders know that to maximize results and build pipeline they need to make the right decisions in a fast-paced and evolving market. Whether it’s setting targets, developing plans for sales resourcing, or assessing market position, timely intelligence and “from the field” market insights are critical.

IDC offers detailed vendor share by market analysis, views into the purchasing strategies and budgets of the world’s largest tech buyers, and real-times services contract data that help sales teams sell more effectively.

Empower your marketers with robust knowledge that will expand reach and improve campaign effectiveness.

Identifying market trends, understanding your customers, and adding context to your targeting are essential for marketing leaders to gain and maintain a competitive edge. Offering a complete view of spending by tech, industry, and company, our data supplies you with opportunities to view mega trends and deep market segmentation.

By using IDC’s data visualization tools and analytics, you can provide your marketing team with vital information to captivate, convert, and retain customers.

Equip your analyst relations experts with analyst data and content at the local, regional, and global level to align solutions with strategy.

Cultivating initiatives, collaborating with industry analysts, and recognizing the right direction to drive insightful conversations are necessary for capturing a balanced view of the market. To achieve your company’s goals, you need IDC’s highly-segmented data that spans across dimensions specific to your needs.

Offering intelligence from key technology vendors and detailed technology market forecasts, IDC helps combine local analyst insights with global technology opinion, giving you the full picture needed to increase awareness and knowledge-sharing.

Optimize your partner network to establish and enhance relationships and shape your strategic plan.

Respond more effectively to opportunities and threats by knowing how to assess and leverage technologies, identify potential partner activities, and find areas of saturation. Whether you are interested in vendor/partner gap assessment, competitor benchmarking, or partner coverage, our dynamic insights provide the details you need down to the industry, geography, and city level.

With IDC’s Channel Partner Ecosystem, you can develop channels and strategic alliances that allow you to accomplish key business objectives.